About Us
Founded in 2013, Falcon Pursuit is at the forefront of human measurement technology, providing unparalleled 3D representations of the human form through its proprietary Augmented Video Analysis (AVA) Kiosk, Athlete Equilibrium Protocol (AEP), Human Tracker motion capture, and comprehensive Digital Shadow™ 3D Avatar technology. Capturing the future of anthropometric measurement and analytics, Falcon Pursuit delivers actionable data that transforms industries by redefining the way we interact with the human body.
The Falcon Pursuit performance platform has been extensively tested and adopted as essential technology by professional athletes, Olympic medalists, and world-class organizations including Auburn University, US Ski Team, Tour de France international cycling teams, and Red Bull, among others.
Meet The Team
The innovation team at Falcon Pursuit is comprised of scientists, engineers, designers, and industry experts working collaboratively to advance the possibilities of anthropometric scanning technology and Digital Shadow™ 3D Avatar representations through collective, yet diverse expertise and an unwavering commitment to excellence across a rapidly evolving business space.
Loren Stowe - CEO
Loren Stowe – Chief Executive Officer (CEO)
As CEO, Stowe is the driving force behind Falcon Pursuit’s groundbreaking advancements in digital human technology, leveraging his extensive expertise in mechanical engineering and autonomous systems to spearhead the company’s strategic vision. His leadership is characterized by a forward-thinking approach that bridges cutting-edge technology with practical applications to set new standards in digital human representation. Stowe’s work with industry leaders like TaylorMade and Schutt Sports underscores his commitment to innovation and excellence, positioning Falcon Pursuit at the forefront of this emerging business space.
Brian Windell - President
Brian Windell – President
As President, Windell plays a pivotal role in establishing Falcon Pursuit as a global leader in anthropometric scanning and rigged 3D human technology. With nearly three decades of experience in design, manufacturing, and strategic brand development, Windell’s leadership ensures the company’s operational excellence and financial sustainability. His strategic acumen, global experience, and ability to forge strong partnerships have been key in deploying Falcon Pursuit’s reach across diverse markets.
Craig Barez - CBO
Craig Barez – Chief Branding Officer (CBO)
Barez is the creative visionary behind Falcon Pursuit’s brand identity, creative direction, and market presence, ensuring the company’s resonance in the rapidly evolving digital human industry. With over 30 years of experience in design and product innovation, his award-winning work- including the creation of iconic brand identities for global leaders like NIKE Inc. – highlights his understanding of the intricate interplay between marketing, design, and industrial design to elevate Falcon Pursuit’s brand.
Jay White - CTO
Jay White – Chief Technical Officer (CTO)
White is the technical mastermind behind Falcon Pursuit’s state-of-the-art digital human systems. As CTO, White’s vast knowledge in electronic analysis, rapid motion study, and motion capture technology drives the company’s technical innovations. His career includes research & development positions at leading athletic brands including TaylorMade and Fila, and director of motion capture at NaturalPoint and FASTER. White’s impressive portfolio of patents exemplifies his ability to transform complex engineering concepts into revolutionary products. In his role at Falcon Pursuit, White oversees all technical development for the company while ensuring its solutions lead and set the industry standards.
Dana Marquez
Dana Marquez – Director of Sports Performance and Sales Director of Sports Vertical Business Unit
Marquez is at the forefront of integrating anthropometric scanning and digital human representation technology into the sports industry, leading Falcon Pursuit’s efforts to revolutionize sports performance and safety. With over 35 years dedicated to athlete innovation and safety – including a long-standing career as athletic equipment operations director at Auburn University and founder of HelmetFitting.com – Marquez’s expertise is crucial in developing cutting-edge solutions, driving innovation, and setting new benchmarks that enhance athletic performance and reduce injury risks. His pioneering initiatives demonstrate his commitment to leveraging digital human representation for real-world applications.