About Us

Loren brings Falcon Pursuit his experience of activating and directing million-dollar budgets, and bridging product development teams from concept to prototype to market ready products. Loren has a Mechanical Engineering background and a diverse range of experience gained through projects completed with TaylorMade, Schutt Sports, and VTTI (Virginia Tech Transportation Institute) as the Advanced Automated Senior Research Associate.

Prior to VTTI, Loren was the director of TaylorMade’s research team, and his work included ball flight analytics, MAT-T (Motion Analysis Technology by TaylorMade) and nationally recognized MEMS (Micro Electro-Mechanical System) hardware for inside the club accelerometers and gyro real time tracking systems. At Schutt Sports, Loren led the hardware team in developing the head measuring system for the UR1-F7 helmet, a program that 3D maps an athlete’s head for a fully customized fit which is used with NFL and NCAA teams throughout the country.

Brian brings over 28 years of design, manufacturing and leadership experience to Falcon Pursuit. He has formed and led several companies and has worked with some of the top brands and manufacturers in the world. Under his leadership he has developed and produced countless displays, environments and equipment for TaylorMade Golf, Microsoft, Bose, Nike and many more. He ran companies in England and has placed projects on every continent globally.

Award-winning global designer, Craig Barez, brings 30+ years of design, product design and creative intuition experience to Falcon Pursuit. He graduated summa cum laude from the Art Center College of Design in Pasadena, California, and has worked with such industry leaders as NIKE Inc., TaylorMade-adidas Golf, and The HIVE Collective. While at NIKE Inc., Craig worked as Design Director for Corporate Image Design, Equipment Design and Nike Golf where he created the global brand identity for golfing legend, Tiger Woods. Following NIKE Inc., Craig worked as the Global Creative Director for TaylorMade-adidas Golf where he oversaw all product strategy, product design and development. Today, Craig applies his innovative insights and learnings to brands both large and small while running his own business The HIVE Collective.

Liz comes to Falcon Pursuit with a bachelor’s degree in journalism, Public Relations and the unique skill set of an educator and business owner. After 19 years as a schoolteacher, Liz joined forces with Dana to create HelmetFitting.com, an eLearning course designed to optimize athletes’ safety by educating the masses on how to properly fit football equipment according to manufacturer guidelines. Liz’s work with HelmetFitting.com led to writing the fitting guidelines for all youth sports associated with Alabama’s Coach Safely program and Coach Safety Act in addition to fitting guidelines for LIGHT Helmets and GameBreaker Helmets. During Covid, Liz’s role shifted to overseeing the sales and distribution of Shema97 masks. Today, Liz works hand-in-hand with the Falcon Pursuit team in marketing and sales support.